Co-opted

what has happened is that that rhetoric has been co-opted by business schools. Now business schools are the ones that are talking about design thinking and selling design, and this is done by people who on one level, honestly, don’t have a clue about design, yet they have embraced it. For instance, a professor in the Harvard Business School decided he is going to teach a class on design thinking. We are the design school, so why are you not talking to us when you are putting together a course called design thinking?

— Mohsen Mostafavi, head of Harvard’s Graduate School of Design, talking with Justin McGuirk in Domus, via Dan Hill

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